Certified Innovative Organization (CInOrg)
Certified Innovative Organization is a unique accreditation reserved exclusively for businesses and government agencies. Through a process of independent third-party review and assessment, the CInOrg establishes that your organization has demonstrated a certain level of maturity and capability with respect to being able to consistently deliver on short, medium, and long term innovation and growth endeavors. This distinguishes your organization among its peers and competitors as being capable of delivering leading-edge value and customer experiences to its markets.
CInOrg accreditation is awarded at three distinct levels, corresponding to increasing levels of innovation maturity and capability. These three levels, from the least to the most capable, are:
1. Originator.
2. Champion.
3. Leader.
What Organizations Should Apply?
Any small or medium-sized business venture that has committed itself to leveraging innovation to deliver world-class novel value to its customers and markets, and who by so doing aspires to grow significantly and quickly so that it can ultimately maximize its positive impact on the world, will benefit from this accreditation and should therefore apply for it.
1. Traditional Product Businesses – High Tech, Durable Hard Goods, Fast Moving Consumer Goods, etc.
2. Digital Product Businesses – Business Platforms, Wholesale & Retail Platforms, Consumer Apps, etc.
3. X-As-A-Service Businesses – Business Operations, Ecosystem Coordination, Personal Life Optimization, etc.
4. Niche Businesses – Industry Enablement, Market Access, Resource Aggregators, etc.
Benefits
Become a More Progressive, Forward–Thinking Organization
Your organization will become increasingly progressive and proactive as it pursues market leadership through innovation. By focusing on delivering next generation solutions and experiences that connect deeply with its markets, it will develop a sense of purpose in the organization and a strong engagement with the marketplace.
Ensure Your Organization’s Ongoing Relevance and Long-Term Resilience
Your organization will learn how to develop and drive the best mix of short, medium, and long-term innovations to ensure its ongoing relevance in the marketplace and its long-term resilience to the inevitable changes that will occur all around it. It will come to understand the importance of pursuing long-term growth in order to retain its position as a market leader.
Develop the Capability to Drive Innovation Strategically Throughout Your Organization
Your organization will learn how to pursue innovation strategically, and as such how to develop and implement an innovation strategy that supports its broader business strategy. It will also learn how to leverage both internal and external insights and capabilities to ensure it consistently delivers relevant and impactful value to its markets.
Show the World Your Commitment to Innovation and Progress
Your organization can wear its certification proudly as an emblem of its commitment to innovation and progress. It can likewise use its accreditation as an effective marketing tool to reinforce a message of relevance and leadership in its markets.